Layzellpr Layzell Public Relations for publishers and the arts

The Poetic Museum: Reviving Historic Collections by Julian Spalding, published by Prestel on Thursday 28th March 2002 price £24.95 hb., was featured in a large number of British and Scottish newspapers, specialist journals, radio and television.

The campaign was fuelled by two controversies. Firstly, those sectors of the Scottish media who had pursued a campaign targeting Julian Spalding as the controversial former Director of Glasgow Museums and Galleries. Secondly, in an article in the New Statesman, Julian extrapolated a theme in his book to ask about the way in which Tate Modern and the National Gallery had seemed to divide their buying policies, assigning all post-1900 art to the Tate, without reference to their trustees or the public. It was a brisk and exciting campaign.
To purchase your own copy of The Poetic Museum visit www.prestel.com

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